UNLOCK THE POTENTIAL OF AFRICA
TRI-AFRICA
EMPOWERING FASHION BRANDS IN AFRICA
TRI-AFRICA is a premier business consulting and strategy company specialising in helping international and local fashion brands thrive in the dynamic fashion markets of sub-Saharan Africa.
With over 30 years of expertise in the fashion industry, the team, expertly crafts and executes transformative business brand and distribution strategies, including market entry, brand distribution and market penetration, licensing frameworks, and royalty agreements for global and private-label fashion brands.
In addition to this TRI-AFRICA is a high-performing sales revenue generation agency that capitalises on its extensive network of retail partners and strong commercial relationships across the region.
Brands we are currently working with are:
Carducci | C Squared | Monatic | Viyella | FUBU
COLLABORATE WITH TRI-AFRICA & THRIVE IN A GROWING EMERGING MARKET
DISCOVER TRI-AFRICA's STORY
Our Passion
At TRI AFRICA, fashion is more than a business - it's our passion.
We're committed to collaborating with fashion brands and trends that inspire confidence and celebrate individuality. We believe fashion should be enjoyable, empowering, and accessible to everyone.
Our History
Our journey began in 2017 when our founder, Richard Dixon, boldly transitioned from a prestigious CEO role at a leading corporate brand distribution company to pursue a new vision.
Armed with unparalleled expertise and industry connections, he transformed TRI AFRICA. His commitment to delivering exceptional results has earned him a reputation as a trusted advisor and an invaluable partner to clients navigating the complexities of emerging markets. A visionary leader and strategic thinker, Richard inspires his team with a clear mission: to accelerate brand growth, drive innovation, and create meaningful impacts within the fashion industry and the communities it touches. His unwavering dedication to excellence, coupled with his deep industry knowledge, positions him as a driving force in shaping the future of fashion in Africa.
Our Philosophy
Our philosophy is simple – we believe that fashion thrives in Africa because it reflects the continent's rich diversity, cultural vibrancy, and entrepreneurial spirit, making it a profitable and transformative industry.
If your brand shares these beliefs and this vision, we invite you to join us in shaping the future of fashion in Africa.
Contact Us
Better yet, see us in person!
We love our customers, so feel free to contact us for an appointment.
TRI AFRICA
11 - 3rd Avenue Johannesburg Gauteng 2193
Phone: International +27.87.808.6691 South Africa 087.808.6691 Email: connect@tri-africa.net
Hours
Open today | 09:00 am – 05:00 pm |
